From 2013 to 2019, I worked with CattleBoyZ BBQ Sauces, leading the brand’s graphic design and creative direction across multiple platforms. I was responsible for reworking their original design & custom label design ensuring each product stood out on shelves while staying true to the bold, western-inspired identity of the brand. I also designed and maintained website visuals, creating a cohesive digital presence that aligned with retail packaging and marketing campaigns. Beyond design, I developed engaging content to support product launches, promotions, and overall brand storytelling, helping CattleBoyZ strengthen its visual impact and connect with customers both in-store and online.